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Winter 2023 Launch

Winter 2023 has arrived - at least it has in our shop!

Cozy hoodies and sweaters that help keep you warm this winter and share your love for the Shuswap in what you wear. We've got colours like brick, mocha, rust, olive. We found a new tee that is 100% rungspun cotton and it's super soft. Everything from our winter collection will be so great for your winter adventures around the Shuswap but will also certainly become your favourite tees and sweaters on the boat this summer. 

Two women are sitting back to back on the steps of a building in downtown Salmon Arm. Each woman is wearing a Shuswap Soul sweater

One of the things though we are most excited about is we found an artisan named Michelle who lives in the interior of BC to supply some of our toques this winter. Each one is specially handcrafted and is adorned with a cork tag. These are the ultimate Canadian toque for your Shuswap adventures.


This winter, there are a couple options to choose from in the hoodie collection.

Classic Hoodies

The Classic Shuswap Soul hoodie is pretty much perfect for life at the lake in any season. It's a midweight hoodie made from a soft blend fleece. This season, in addition to our classic colours like black, charcoal and a light heather grey, you'll find maroon, forest green, mocha brown and lavender. 

Lightweight hoodies

Our lightweight hoodies have been a favourite since last winter. This season, we have them available in an olive green and maroon option. 


It turns out there's situations where a hoodie just doesn't work. I known, news to me too. Anyhow, this season, we're introducing a couple of new crewneck sweater options. 

Classic sweaters

We've brought in a new line of midweight sweaters. These sweaters are made from a soft blend fleece. They come in two different designs. 


Lightweight sweaters

Our Soul Paddle sweater was so popular this summer, we've brought in more black as well as a wine colour. These lightweight hoodies are so comfy and made with a loopback terry fabric. It fits a little slimmer than our classic hoodies. 

Online, you'll find these with the Soul Surfer design but we've sent some to On Alex in Salmon Arm in a light pink with our logo design on it. 


We've got a new take on our favourite tees. We found one that's the same cut and weight we've always carried but these ones are 100% cotton. Don't worry, we've still got our favourite and your favourite Shuswap tees made with a heathered blend fabric. 

five made in canada touques are placed on rocks with matching Shuswap Soul tees - the toque and shirt colours are black, maroon, cream, teal and olive.

We're so excited to share this line with the Shuswap community. Tees, hoodies, sweaters and hats are all available on our online store and at On Alex in downtown Salmon Arm. 


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